Client

Start-up plumbing company in major metropolitan, saturated area

Category

Home Services

Background

In a densely saturated and competitive market on the east coast, a new plumbing company was looking to make a major splash and come out as the number one choice in a short period of time.  

Strategy

Brayva created a multi-channel strategy starting with a robust SEM campaign to target prime zip codes. We identified specific target audiences and leveraged Connected TV, Display and Geotargeting, as well as traditional radio and streaming audio. With carefully designed ads, we hit the right audience with a compelling and memorable message.

Result

All campaigns have been a major success, resulting in this company acquiring over 40,000 new customers in under three years.